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rodeoneerer
Aug 20, 2022
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The acquisition of Kompyte, an Adara portfolio company and leading competitive intelligence automation and sales enablement platform, by Semrush, a global online visibility management SaaS platform. “We were always looking for a MarTech product that uses market data to bring other teams to the table,” said Eugene Levin, Chief Strategy and Corporate Development Officer at Semrush. “Kompyte is exactly that and can be used by almost every department: marketers can monitor the best campaigns across their industry to find inspiration, product teams can monitor critical feature updates of their competitors and changes in pricing, and sales teams can use battle cards to improve their win rate vs. other industry players.” The acquisition may also provide Semrush with a path to increasing the business it’s already doing with existing users: “Kompyte is the perfect product to upsell to our existing customers who already use our competitive intelligence features,” Eugene Levin, chief strategy and corporate development officer at Semrush, said in the announcement. “With an average ARR [annual recurring revenue] per customer of about $20,000, there’s a great opportunity for us to elevate our customers to the next level.” The acquisition of Kompyte’s technology will provide Semrush with a path to increase the business it’s already doing with existing users, as well as diversify its offerings to reach customers beyond marketing departments. The acquisition will also further extend the Semrush .Trends functionality, accelerating its competitive intelligence product offerings. Businesses are no longer up against just a few competitors, which is why it is key to have high quality competitive intel as the foundation for a strong go-to market strategy. Kompyte’s platform offers a centralized hub for all competitor information to improve win rates, gain an advantage over competitor products and features, and save time on manual tracking. We always have a large supply of Semrush Account with low price, fast delivery and professional service. As a result, we can complete your Semrush Account order in no time after we have received and verified your payment. https://www.z2u.com/semrush/accounts-5-18593 will never let you down and offer excellent customer service.
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